An ad layout in which the picture is placed at the top of the page, and the copy is placed below.

Testing the effects of an ad after it has appeared in the media.

An outdoor billboard in which advertising is displayed on printed paper sheets rather than being painted. The most widely used form of outdoor advertising; standard size approximately 25' x 12' with the image printed on sections of 24 to 30 sheets.

An item, other than the product itself, which is offered free or at a nominal price as an incentive to purchase the advertised product or service.

A reproduction of an advertisement which is viewed before actual publication and is created by an advertiser for special purposes, e.g., to serve as retail displays or to gain support from retailers.